Grapevine brings storytellers closer to listeners, to satisfy our mutual curiosity about the world we share.
The Grapevine platform and tools enable storytellers to tag digital audio to artwork, which listeners discover and share through the world’s most popular messaging apps.
How Grapevine Works
Grapevine connects beautiful print to moving audio using the global networks of messaging apps – notably WhatsApp & Telegram. Authors tag their stories, poems or other audio to artwork such as postcards, book covers or murals, which users then unlock.
To unlock the audio from Grapevine-enabled artwork, just take a picture and send it to us using your messaging app. We use Computer Vision to recognise it and send you back the audio that belongs with it. We don’t charge for this service.
Once the audio is in your messaging app, you can share it freely with people you know – around the world.
Grapevine is a platform for a new kind of content culture.
Designed for short form, experimental or multimedia content – the first tool from Grapevine integrates image recognition into popular messaging apps. This nifty hack allows storytellers to seed new digital content in tangible locations, objects and materials for audiences to discover, collect and share.